Our story
a personal pursuit of elegance
Alucène was born from a personal search for something that didn't yet exist. As a lifelong admirer of fine horology, I found myself looking for a timepiece that matched the ambition and taste of the modern woman – a watch that felt both deeply refined and truly attainable.
I realised there was a silent gap in the market. While heritage luxury remained out of reach for many, the alternatives lacked the sophistication and soul I craved. I decided to take matters into my own hands.
The design was born from my personal vision and refined through countless conversations with my closest friends. We sat together to consider every detail, until the final sketches represented a watch we would all be proud to wear.
To anchor that vision in excellence, I partnered with a heritage Swiss manufacturer whose facilities have been home to Swiss watchmaking for over a century. Every Alucène timepiece is proudly Swiss Made.
The result is a brand dedicated to helping women achieve a level of timeless elegance that is as ambitious as they are.
With love,
Ana